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Lycos Off-line Partnerships

Since many of the online activities on sites like Matchmaker lead to off-line interaction, I was very focused on off-line partnerships and promotions that could reinforce the quality of the Matchmaker service.

I developed and managed several promotion partnerships of this kind. The main points always included logo inclusion on online and off-line advertising for Lycos. Also several events were run at movie houses and theaters. These events would be based around one theme, for example if the event was to promote Matchmaker then the theme was dating or singles. With little to no expenditure on behalf of Lycos we were able to create memorable event experiences for our customers.

 

Movie Partnerships

"My Big Fat Greek Wedding"

Promotions included screenings, logo inclusion, and website hosting.

"Lovely and Amazing"

Promotions included screenings, logo inclusion, and website hosting.

"Secretary"

Promotions included screenings, logo inclusion, and website hosting.

"Sidewalks of New York"

Promotions included screenings, logo inclusion, national promotions tour sweepstakes, and website hosting.

"Sweetest Thing"

Promotions included screenings and logo inclusion.

Off Broadway Partnerships

Classic Stage

"Ghost", "Room", "The Underpants" all included singles nights and exclusive discounts for Lycos users.

Paul Taylor Dance Company

Broadway in Boston

 

 

 

 

 

 

Screen Shots

Click on the screen shots for a larger image

My Big Fat Greek Wedding

Secretary

Lovely and Amazing

 

 

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