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Lycos Off-line Partnerships Since many of the online activities on sites like Matchmaker lead to off-line interaction, I was very focused on off-line partnerships and promotions that could reinforce the quality of the Matchmaker service. I developed and managed several promotion partnerships of this kind. The main points always included logo inclusion on online and off-line advertising for Lycos. Also several events were run at movie houses and theaters. These events would be based around one theme, for example if the event was to promote Matchmaker then the theme was dating or singles. With little to no expenditure on behalf of Lycos we were able to create memorable event experiences for our customers.
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