Online Advertising:
My goal was to make Matchmaker
the exclusive dating partner for the IBSYS network.
All dating and relationships links would send traffic
to Matchmaker.com. The premium service of Matchmaker
would provide a strong compliment to the already impressive
set of IBSYS service offerings and partnerships.
Banner placements were the first
foce of the advertising. IBSYS runs standard banner
advertiments across their network on the individual
pages. theis advertising is rotated with other partners.
Key searchs and sections of the network will cause
a Matchmaker pop up advertisment as well.
The main menu bar at the top of
each IBSYS page includes a "Dating" link.
This link takes users to a page focused on online
dating and connected directly to Matchmaker. Many
users of the IBSYS network of sites are confortable
with IBSYS formats but not familiar with external
websites. Using this pass through page allows users
to feel confortable before they move on to Matchmaker.
I developed these pages according to IBSYS specs to
give users the fastest look inot and then onto Matchmaker.
Using Search boxes and actualy success story photos
ads to Matchmakers credibility.
Offline Advertising:
Under Matchmaker direction, a set
of comericals were created using local personalities
from each television region. They are 15 second intros
into the Matchmaker concept by local new anchors.
